The process of on-site optimization is quite simple. By following these easy steps, you’ll be vastly improving your website’s search engine friendliness.
Just remember: on-site optimization is important, but don’t go overboard. You still want your website to be attractive and comprehensible to actual human
visitors. If you go crazy with optimization, try to unnaturally place keywords in sentences where they don’t belong, and generally compromise the quality of your site just to look good to the search engines, you’ll be making a huge
It doesn’t matter if you rank on page 1 and get 800 visitors a day. If your visitors can’t read your website and don’t enjoy the experience, all of that traffic will ultimately mean nothing. But I digress…
You want your keyword(s) to appear:
In the Title
A good title might be: “Discount Jewelry Store – Discount Turquoise Jewelry,
Discount Gold Jewelry”. You have your “main” keyword phrase first, followed by a couple secondary keyword phrases. If this page shows up in the results, the keyword that the person searched for will be in bold. Additionally, if you are trying to rank a “deep page” (as in, not the main page) include your main keyword in that title as well (“Best Discount Jewelry Prices – Discount Jewelry Store”).
Make sure the titles for each of your pages are unique and relevant to the content being displayed. Avoid extremely long titles, as Google will cut them off. Avoid “keyword stuffing” as well – jamming as many keywords as possible
into the title. Google may categorize your site as spam.
In the Body
The keywords need to appear in the body of your website several times. This
is often referred to as “keyword density”. A good keyword density to aim for is
2-3%. Less than that may not be enough, more than that may be treading on
One great free tool you can use is DupeFreePro. Simply copy and paste all the
text on your website into this program and it’ll tell you exactly what your
keyword density is. You can also use it to check for duplicate content, hence
Include your keyword at least 3-4 times throughout the actual content – once
in the first sentence if possible, a couple times throughout the paragraphs,
and once in the last sentence. Emphasizing the keyword through bolding or
italicizing may be a good idea. Include your keyword in the H1 tags as well,
and at least once in the anchor text of a link.
In the “Title” attribute of Images
If you have images on your website, adding your keyword to the Title attribute
may help your images rank in the Google Image search.
<img src=”jewelry.jpg” title=”Discount Jewelry Store”>
In the Domain Name
I would highly recommend including your primary keyword in your domain
name, if you haven’t already purchased one. Google places a lot of importance
on domain names with keywords in them, especially if it’s like this:
Of course, it may not be possible to purchase a .com domain with the keyword
of your choice. Check for the .net and .org alternatives, or you could put a
dash in between the words of your keyword phrase. Limit it to only one or two
dashes, however. Any more than that and your domain name could look
Another option is adding a prefix or a suffix. Generally suffixes are preferred
because you want your keyword to be first. So instead of www.keyword.com,
you could make it www.keywordblog.com, www.keywordsite.com,
As far as prefixes go, many webmasters like to add “my” or “the” to their
domain name, like www.mydiscountjewelrystore.com.