Sitemaps are used to notify the search engines of each page on your website. Depending on your linking structure, Google may or may not be able to find its way to each individual page. A sitemap is sort of like a “table of contents”, a
list of hierarchical links to each page on your website.
It’s a good idea to have a sitemap as it will allow for quicker crawling and indexing from the search engines. It can also prove beneficial to your visitors in some cases, as they can browse the list to look for a specific page.
If you have a static HTML website, you’ll likely have to create your sitemap yourself, coding it by hand or in your HTML editor. It may take some time and effort, but it’ll be worth it in the end.
A good way to lay out your sitemap is by making a simple hierarchical list using the UL and LI tags (bullet lists). Each item on the list should be a link to a page on your website, and the hierarchy can be arranged like this:
• Pearl Necklaces
• Silver Necklaces
• Gold Necklaces
If you have more than 100 pages on your website, it’s recommended that you create multiple sitemaps.
Once you’re finished, save it as an .html file and upload it to your server.
Include a link to the sitemap from your main page. You can also upload a sitemap in XML format if you wish. Google Webmaster Tools can help you out with that.
If you have a WordPress blog instead of a static HTML site, there is a plugin called Google XML Sitemap that will automatically create a sitemap for you.